Business & EntrepreneurshipBeginner
Business Model Canvas
Design and stress-test your business model on one page.
8 hoursNina Kovács4.7 (4,800 learners)
About this course
A focused course on using the Business Model Canvas to design, analyse, and iterate on a business. You will complete a BMC for your own idea or an existing business, identify the most critical assumptions, and design validation experiments to test them before committing resources.
Target audience: Founders, MBA students, business analysts, innovation teams
What you will learn
- Business Model Canvas
- Business model design
- Assumption testing
- Value proposition design
Course syllabus
10 modules · video + workbook
- 1What is the Business Model Canvas and why it works
- 2Customer Segments: who you are building for
- 3Value Propositions: what you do better than alternatives
- 4Channels: how you reach and serve customers
- 5Customer Relationships: how you acquire, retain, and grow
- 6Revenue Streams: how you monetise value
- 7Key Resources, Activities, and Partnerships
- 8Cost Structure: fixed, variable, and economies of scale
- 9Identifying critical assumptions and validation priorities
- 10Iterating the canvas as you learn
Frequently asked questions
Does this cover the Value Proposition Canvas too?
Yes. Module 2 covers the Value Proposition Canvas as a zoom-in on the Customer Segments and Value Propositions blocks of the BMC.
Ready to start Business Model Canvas?
Join 4,800+ learners already enrolled. Self-paced, certificate on completion.