Content Writing & Copywriting
Write content that ranks, converts, and builds an audience.
About this course
A practical writing course combining content marketing strategy with copywriting craft. You will learn to research and outline long-form blog posts, write headlines that get clicks, craft landing-page copy that converts, and produce email sequences that nurture leads. All lessons include before/after rewrites and guided exercises.
Target audience: Marketers, freelancers, founders, content creators, career changers into copywriting
What you will learn
- SEO writing
- Copywriting
- Blog writing
- Email copy
- Landing page copy
Course syllabus
10 modules · video + writing exercises
- 1Content vs copy: understanding the difference and when to use each
- 2Audience research: personas, pain points, and search intent
- 3SEO writing: keyword research, structure, and on-page optimisation
- 4The AIDA framework: Attention, Interest, Desire, Action
- 5Headline writing: formulas, power words, and testing
- 6Long-form blog posts: structure, depth, and reader experience
- 7Landing page copy: headline, hero, benefits, proof, and CTA
- 8Email copywriting: subject lines, openers, and call-to-action
- 9Social media copy: LinkedIn, X/Twitter, and Instagram
- 10Editing for clarity, brevity, and impact
Prerequisites
- –Comfortable writing in English
Frequently asked questions
Is this relevant for AI-assisted writing?
Yes. Module 9 covers using AI writing tools (ChatGPT, Claude, Jasper) as a drafting assistant while maintaining your own voice and factual accuracy.
Ready to start Content Writing & Copywriting?
Join 6,700+ learners already enrolled. Self-paced, certificate on completion.