Digital Marketing Essentials
Master SEO, paid ads, social media, email, and analytics in one comprehensive course.
About this course
The all-in-one digital marketing course that covers every channel a small business or startup needs. You will build campaigns across SEO, Google Ads, Meta Ads, email marketing, and social media, then measure results in GA4. Practical over theoretical — every lesson includes a real exercise.
Target audience: Small business owners, startup marketers, career changers into digital marketing
What you will learn
- SEO
- Google Ads
- Meta Ads
- Email marketing
- Google Analytics 4
Course syllabus
10 modules · video + exercises
- 1Digital marketing strategy: goals, funnel, and channel mix
- 2SEO on-page fundamentals: title tags, meta, headers, and content
- 3Technical SEO: site speed, crawlability, and structured data
- 4Google Ads: campaigns, ad groups, match types, and conversion tracking
- 5Meta Ads (Facebook & Instagram): campaigns, audiences, and creatives
- 6Email marketing: list building, sequences, and deliverability
- 7Content marketing: blog strategy, distribution, and repurposing
- 8Social media: platform selection, posting cadence, and community
- 9Google Analytics 4: events, funnels, and attribution
- 10Marketing analytics: CAC, LTV, ROAS, and reporting
Frequently asked questions
Do I need an ad budget to complete this course?
No. All paid-ads exercises can be completed using sandbox accounts. When you are ready to spend real money, the course includes budgeting guidance for campaigns starting at £10/day.
Ready to start Digital Marketing Essentials?
Join 8,900+ learners already enrolled. Self-paced, certificate on completion.