Data & AnalyticsBeginner
Google Analytics 4
Set up, configure, and analyse data in GA4 — the new standard in web analytics.
12 hoursMark Thompson4.7 (7,300 learners)
About this course
A complete GA4 course from property setup through to advanced analysis and reporting. You will configure events, conversions, and audiences, build explorations, set up Google Tag Manager, and create GA4 reports that answer real business questions about website and app performance.
Target audience: Marketers, web analysts, e-commerce teams, developers adding analytics
What you will learn
- Google Analytics 4
- GA4 event tracking
- Google Tag Manager
- Web analytics
- Funnel analysis
Course syllabus
10 modules · video + exercises
- 1GA4 vs Universal Analytics: what changed and why
- 2Setting up a GA4 property and data stream
- 3The GA4 data model: events, parameters, and user properties
- 4Installing GA4 with Google Tag Manager
- 5Configuring enhanced measurement and custom events
- 6Conversions: marking events and understanding attribution
- 7GA4 standard reports: acquisition, engagement, and monetisation
- 8Explorations: funnel, path, segment overlap, and cohort
- 9Audiences: building segments and linking to Google Ads
- 10GA4 + BigQuery: exporting raw data for advanced analysis
Prerequisites
- –Basic marketing or web knowledge
Frequently asked questions
Does this cover Universal Analytics migration?
Yes — Module 1 explains the UA to GA4 migration, what data you lose, and how to set up GA4 alongside UA during the transition period.
Ready to start Google Analytics 4?
Join 7,300+ learners already enrolled. Self-paced, certificate on completion.