Business & EntrepreneurshipIntermediate
Growth Hacking
Build and run growth experiments that compound — from zero to 100K users.
18 hoursMark Thompson4.7 (4,200 learners)
About this course
A practical growth course built around experimentation, loops, and compounding. You will learn to identify your product's growth lever, design and run A/B tests, build viral and referral loops, optimise onboarding, and use data to prioritise the highest-leverage bets.
Target audience: Startup founders, growth marketers, product managers
What you will learn
- Growth experimentation
- A/B testing
- Viral loops
- Cohort analysis
- Retention optimisation
Course syllabus
10 modules · video + workbook
- 1Growth fundamentals: retention first, then acquisition
- 2The growth model: inputs, outputs, and the compounding equation
- 3Identifying your growth lever: acquisition, activation, retention, referral, revenue
- 4North Star Metric: choosing the one number that matters
- 5Experimentation: hypothesis, design, sample size, and significance
- 6Onboarding optimisation: reducing time-to-value
- 7Viral loops: K-factor, referral mechanics, and incentive design
- 8SEO and content as compounding growth channels
- 9Paid acquisition: CAC, LTV, and when to scale
- 10Growth analytics: cohorts, funnels, and retention curves
Prerequisites
- –Basic digital marketing knowledge helpful
Frequently asked questions
Is this relevant to B2B SaaS?
Yes. The course uses examples from both B2C and B2B SaaS products. The growth loop and experimentation frameworks apply equally to both.
Ready to start Growth Hacking?
Join 4,200+ learners already enrolled. Self-paced, certificate on completion.