Product Management
Learn to discover, prioritise, and ship products that customers actually want.
About this course
A comprehensive product management course covering the full product lifecycle: discovery, definition, prioritisation, execution, launch, and iteration. You will learn frameworks like Jobs to Be Done, Opportunity Solution Trees, and RICE scoring, and apply them to a case-study product throughout the course.
Target audience: Aspiring PMs, engineers moving into product, founders wearing the PM hat
What you will learn
- Product discovery
- Roadmapping
- Prioritisation frameworks
- User stories
- Product metrics
Course syllabus
10 modules · video + case studies
- 1What product managers actually do: scope, accountability, and influence
- 2Customer discovery: interviews, surveys, and Jobs to Be Done
- 3Defining the problem: opportunity statements and success metrics
- 4Roadmapping: strategy, themes, and time horizons
- 5Prioritisation: RICE, ICE, Kano model, and opportunity cost
- 6Writing specs: user stories, acceptance criteria, and edge cases
- 7Working with engineering: estimation, sprints, and the PM/eng relationship
- 8Metrics and OKRs: leading and lagging indicators
- 9Product launches: go-to-market, messaging, and enablement
- 10Post-launch: measuring impact and iterating
Prerequisites
- –Some experience in a product-adjacent role helpful
Frequently asked questions
Is a PM certification included?
Completion earns a GeraLearn PM certificate. For AIPMM or PMI-ACP certifications, GeraLearn does not provide those exam prep programmes yet, but the course content aligns closely with the AIPMM CPM body of knowledge.
Ready to start Product Management?
Join 5,100+ learners already enrolled. Self-paced, certificate on completion.