Product Management
Learn to discover, prioritise, and ship products that customers actually want.
About this course
Product Management is a intermediate-level, 22 hours online course on GeraLearn (Business & Entrepreneurship), priced at £69 and awarding a downloadable PDF certificate of completion.
A comprehensive product management course covering the full product lifecycle: discovery, definition, prioritisation, execution, launch, and iteration. You will learn frameworks like Jobs to Be Done, Opportunity Solution Trees, and RICE scoring, and apply them to a case-study product throughout the course.
Target audience: Aspiring PMs, engineers moving into product, founders wearing the PM hat
What you will learn
- Product discovery
- Roadmapping
- Prioritisation frameworks
- User stories
- Product metrics
Course syllabus
10 modules · video + case studies
- 1What product managers actually do: scope, accountability, and influence
- 2Customer discovery: interviews, surveys, and Jobs to Be Done
- 3Defining the problem: opportunity statements and success metrics
- 4Roadmapping: strategy, themes, and time horizons
- 5Prioritisation: RICE, ICE, Kano model, and opportunity cost
- 6Writing specs: user stories, acceptance criteria, and edge cases
- 7Working with engineering: estimation, sprints, and the PM/eng relationship
- 8Metrics and OKRs: leading and lagging indicators
- 9Product launches: go-to-market, messaging, and enablement
- 10Post-launch: measuring impact and iterating
Prerequisites
- –Some experience in a product-adjacent role helpful
Frequently asked questions
Is a PM certification included?
Completion earns a GeraLearn PM certificate. For AIPMM or PMI-ACP certifications, GeraLearn does not provide those exam prep programmes yet, but the course content aligns closely with the AIPMM CPM body of knowledge.
Ready to start Product Management?
Self-paced, with a downloadable PDF certificate on completion.