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Creative SkillsBeginner

Social Media Management

Build and grow brand accounts across Instagram, LinkedIn, X, and TikTok.

16 hoursMark Thompson4.6 (8,100 learners)
Enrol Now — £39Browse More Courses

About this course

Social Media Management is a beginner-level, 16 hours online course on GeraLearn (Creative Skills), priced at £39, rated 4.6 out of 5 by 8,100 learners and awarding a verifiable certificate of completion.

A practical social media management course covering strategy, content creation, scheduling, community management, and analytics. You will build a 90-day content calendar, create a brand voice guide, and learn to use Buffer, Later, or Hootsuite to manage multiple accounts efficiently.

Target audience: Aspiring social media managers, small business owners, marketing assistants, freelancers

What you will learn

  • Social media strategy
  • Content calendar
  • Community management
  • Social media analytics
  • Scheduling tools

Course syllabus

10 modules · video + workbook

  1. 1Social media strategy: goals, platforms, and audience
  2. 2Content pillars: the 4–5 themes that drive consistency
  3. 3Content formats: single image, carousel, Reels/TikTok, and Stories
  4. 4Writing for social: captions, hooks, and CTAs by platform
  5. 5Visual design for social: templates, colour, and brand consistency
  6. 6Scheduling tools: Buffer, Later, and Hootsuite comparison
  7. 7Community management: comments, DMs, and crisis response
  8. 8Hashtag strategy: research, mix, and banned hashtags
  9. 9Social media analytics: reach, engagement, and follower growth
  10. 10Building a 90-day content calendar

Frequently asked questions

Does this cover TikTok marketing?

Yes. Module 5 covers TikTok content strategy, trending sounds, and the TikTok algorithm in detail alongside the other major platforms.

Ready to start Social Media Management?

Join 8,100+ learners already enrolled. Self-paced, certificate on completion.

Enrol Now — £39Browse All Courses