Social Media Management

About this course

A practical social media management course covering strategy, content creation, scheduling, community management, and analytics. You will build a 90-day content calendar, create a brand voice guide, and learn to use Buffer, Later, or Hootsuite to manage multiple accounts efficiently.

Target audience: Aspiring social media managers, small business owners, marketing assistants, freelancers

What you will learn

• Social media strategy
• Content calendar
• Community management
• Social media analytics
• Scheduling tools

Course syllabus

10 modules · video + workbook

1. 1Social media strategy: goals, platforms, and audience
2. 2Content pillars: the 4–5 themes that drive consistency
3. 3Content formats: single image, carousel, Reels/TikTok, and Stories
4. 4Writing for social: captions, hooks, and CTAs by platform
5. 5Visual design for social: templates, colour, and brand consistency
6. 6Scheduling tools: Buffer, Later, and Hootsuite comparison
7. 7Community management: comments, DMs, and crisis response
8. 8Hashtag strategy: research, mix, and banned hashtags
9. 9Social media analytics: reach, engagement, and follower growth
10. 10Building a 90-day content calendar

Frequently asked questions