Google Analytics 4 vs A/B Testing & Experimentation
A side-by-side comparison of two GeraLearn courses on price, level, length, certificate, and the exact skills each one teaches — so you can pick the right one and start today.
Quick answer
Both are strong, highly-rated GeraLearn courses. On price-for-rating, Google Analytics 4 (£39, 4.7★) is the better value pick. Choose A/B Testing & Experimentation instead if its skill set matches your goal more closely — see the breakdown below.
Side by side
Every figure below is GeraLearn's own published course detail.
| Measure | Google Analytics 4 | A/B Testing & Experimentation |
|---|---|---|
| Price | £39 | £49 |
| Level | Beginner | Intermediate |
| Length | 12 hours | 16 hours |
| Format | video + exercises | video + exercises |
| Rating | 4.7★ | 4.8★ |
| Learners enrolled | 7,300 | 3,700 |
| Certificate | Yes | Yes |
| Category | Data & Analytics | Data & Analytics |
Only Google Analytics 4 teaches
- Google Analytics 4
- GA4 event tracking
- Google Tag Manager
- Web analytics
- Funnel analysis
Only A/B Testing & Experimentation teaches
- A/B testing
- Statistical significance
- Sample size calculation
- Experimentation programme design
- Causal inference basics
Frequently asked questions
- Should I take Google Analytics 4 or A/B Testing & Experimentation?
- It depends on your goal. Google Analytics 4 is a beginner course (12 hours, £39, rated 4.7★) aimed at marketers, web analysts, e-commerce teams, developers adding analytics. A/B Testing & Experimentation is a intermediate course (16 hours, £49, rated 4.8★) aimed at product managers, growth marketers, data analysts, developers running experiments. On price-for-rating, Google Analytics 4 is the stronger value pick; choose A/B Testing & Experimentation if its skills match your goal more closely.
- Is Google Analytics 4 or A/B Testing & Experimentation cheaper?
- Google Analytics 4 is cheaper at £39, versus £49 for A/B Testing & Experimentation — a £10 difference. Both include a verified certificate option.
- What will I learn in Google Analytics 4?
- Google Analytics 4 teaches Google Analytics 4, GA4 event tracking, Google Tag Manager, Web analytics, Funnel analysis. It runs 12 hours in a video + exercises format at beginner level. Prerequisites: Basic marketing or web knowledge.
- What will I learn in A/B Testing & Experimentation?
- A/B Testing & Experimentation teaches A/B testing, Statistical significance, Sample size calculation, Experimentation programme design, Causal inference basics. It runs 16 hours in a video + exercises format at intermediate level. Prerequisites: Basic statistics, Familiarity with web analytics.
- Do both courses include a certificate?
- Yes — both offer a verified certificate of completion you can add to your CV or LinkedIn. Free courses are free to audit, with the certificate available for a small fee.
Course details (price, level, length, rating, skills) are GeraLearn's own published catalogue data. Free courses are free to audit; a verified certificate is available for a small fee. A Gera Systems product.